Bibliography

Taylor, M. (2011). Tom Ford Biography. Available: http://www.vogue.co.uk/spy/biographies/tom-ford-biography. Last accessed 23rd Feb 16.

http://www.tomford.com/eye-quad/T1EL.html?dwvar_T1EL_color=HYN#start=2


http://video.vogue.com/watch/vogue-in-motion-series-trailer

Unit Evaluation

I have thoroughly enjoyed this project, I feel like I have learnt a lot about shooting advertising and editorial images and have really enjoyed the chance to be innovative and free with our designs and concepts, having this creative freedom has really inspired me and driven me to create work that I am proud of and also experiment with new photography techniques which I initially thought would be well beyond my abilities.

I feel like my skills in photography have progressed greatly from the last unit, I understand set ups and also how to create the shadows and mood that I want through lighting, I have also found a new love for post production and I think this shows in my final photos especially the Tom Ford images, this took a few attempts as my first drafts of the edits made the model look green, but after some constructive feedback I feel like I have created a professional looking image.

I had a few problems on both of my shoots, for my GLEAM shoot when I first shot it, I could not deal with the stress of trying to do such a complex shoot on my own as you have to go round and test every light because they all have a different colour gel on them, to solve this problem I simply just re shot all of my images and this benefited me greatly as the second time I perfected my lighting set up. For the Tom Ford shoot I had problems with lighting, I really wanted to shoot with the spotlight head but this was not available on the day, I think If I had got this then my images would have looked a lot more dramatic and would fit my brief better, but I had to keep calm and work with what I had and I do still believe I have still created a successful image.

The final thing that I think has let me down with my images is not shooting a front back and side image for my editorial shoot, my images are very similar and I should have been a bit more experimental with my posing and composition.

Overall I am really pleased with my progress, I feel like my skills have improved greatly compared to the last set of images that I created for Digital Image 1 and I thoroughly look forward to doing more shoots and playing with different lighting set ups and techniques.

Call Sheets

GLEAM Spray Test

For my GLEAM shoot I experimented by mixing glycerine, smashed up glitter and pigments and water to create texture and sheen on the skin. I have created one gold and one purple and this will be sprayed all over the hair. These are the test images to see what they would look like on the skin

GOLD

The first is the gold just sprayed on the skin out the bottle and the second is the gold rubbed in. This creates a beautiful glow.

 PURPLE

The first images again are of the purple sprayed onto the skin and then rubbed in. As you can see from the images the mixture is a lot thicker and creates like water droplets, and when rubbed in it sheers out and leaves chunky bits of glitter that will add texture to my models skin.

Tom Ford Final Edit

I think I edited my tom ford images poorly as I spent too much time trying to edit too many rather than focusing on one and making it perfect.

To create this I used the liquify tool to enlarge the eyes and lips and also tidy up the jawline and side of the face, I used the dodge and burn tool to increase the contrast of certain areas, and the clone stamp tool and the spot healing brush to make the skin look perfect whilst also using frequency seperation to keep the skin texture. I also covered over the tattoo on the models wrist.

I am really pleased with this final edit, the skin looks a lot more flawless and after Sharon's feedback about the dodgy fake tan I think the image looks a lot more professional now that it is gone. I do think my lighting let me down and my models skin tone is a little bit too tanned for my brand image, however I have done the best with what I had and stayed calm on the day, and this has showed in my final image.

Second Draft Moodboard GLEAM

This is my second draft of my gleam mood board, I have took into consideration the feedback about making sure all the lines are even to give the mood board a more professional look. I have also incorporated more pinks into my mood boards as this is what colour I have chosen for my makeup. I have also emphasised the theme of refraction more as this is what I am tying to create on the skin through glycerine mixed with pigment.

Tom Ford Story Board Final

This is the second draft that I have created for my Tom Ford shoot, this shows the lighting, composition, posing and also makeup and hair that I want for my images.

Makeup - Makeup will be a burgundy smokey eye with a bold orange lip, the face will be heavily contoured and the skin glowing. I will also be using eye gloss to make my images fit in with the word GLEAM.
Hair - Hair will either be slicked back off the face because my model has really fine short hair, I have been inspired by the middle Tom Ford image for this.
Model - My model has shoulder length fine dark brown hair and a warm complexion. I have chosen her for how well she photographs.
Styling - For styling I want my model to look naked and with prominent collar bones, I find this is the best way to make my images look quite sexual like Tom Ford advertisements.
Poses - I want to incorporate lots of poses with hands and also some holding the lipsticks for product shots.
Backdrop - I am going to shoot this image on a black background.
Lighting-  Dramatic spotlight lighting will be used to create a lots of highlights and shadows.
Composition - For the composition I want to have the head, shoulders and a tiny bit of chest in the shot.

The way this appeals to my brand is that the images are going to be really over the top and seductive, exclusive and the makeup will be heavy and beautifully applied. I want to highlight the beauty of the model and create glowing skin and wet look eyes to link with my word GLEAM.