Makeup - Makeup will be a burgundy smokey eye with a bold orange lip, the face will be heavily contoured and the skin glowing. I will also be using eye gloss to make my images fit in with the word GLEAM.
Hair - Hair will either be slicked back off the face because my model has really fine short hair, I have been inspired by the middle Tom Ford image for this.
Model - My model has shoulder length fine dark brown hair and a warm complexion. I have chosen her for how well she photographs.
Styling - For styling I want my model to look naked and with prominent collar bones, I find this is the best way to make my images look quite sexual like Tom Ford advertisements.
Poses - I want to incorporate lots of poses with hands and also some holding the lipsticks for product shots.
Backdrop - I am going to shoot this image on a black background.
Lighting- Dramatic spotlight lighting will be used to create a lots of highlights and shadows.
Composition - For the composition I want to have the head, shoulders and a tiny bit of chest in the shot.
The way this appeals to my brand is that the images are going to be really over the top and seductive, exclusive and the makeup will be heavy and beautifully applied. I want to highlight the beauty of the model and create glowing skin and wet look eyes to link with my word GLEAM.
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