Beauty Ad Evaluation

I have chosen to advertise this beauty advertisement for Moschino's perfume Fresh. I found this picture whilst flicking through Elle Italia. I found  this really interesting because they have used colour to attract the readers attention, the use of complimentary colours orange and blue really make them stand out as they contrast each other, this is because they are directly opposite on the colour wheel. The use of these colours together makes them more vibrant and the tones pop, so this draws the eye and makes the advert look more attractive. This colour scheme is also mirrored in the product, so the whole ad has strong cohesion.
I feel the eyes follow a route through the centre of the ad, starting from the face down the neck, round the arm to the hand where the product is placed. I think this is a simple but effective way to get the customer to look at the product.
I don't so much believe that this ad so much fits with a cultural trend, but more that it enforces a cultural stereotype which is one of the reasons that I picked this advertisement. The makeup in the picture to me slightly resembles 1950's makeup, during this time there was a large influence of the 'happy housewife' it became glamourized for women to stop at  home and do the cleaning/cooking for their husband, she was seen as being made up perfectly for the whole day and doted hand and foot on her husband. This image was often depicted in advertisements that targeted women which showed them cleaning, cooking or in the kitchen. I see a relevance to this in the advert as the perfume is shaped as a cleaning bottle and she also looks like she is holding a cloth in one hand to wash the window. So I do believe this advertisement is based around the stereotype of women being housewives and that it is a modern take on a vintage image, it could in some lights be seen as gender biased and sexist. However the use of having cleaning products could be a play on words, fresh and clean hence why the bottle is shaped like a cleaning product and that she is cleaning. I believe the way they have put this advert together is very clever as the theme runs through all aspects of the image, even keeping a clean colour scheme (blue, orange, white, black) so the image doesn't look messy or cluttered from excess colour.