For my research into photography for advertising, I have gathered some images from 1920 - Now to see how photography and beauty advertisements have changed.
1920's
I have got this image from a Maybelline mascara advert that was published in 1921.
Makeup was still relatively new so there was lots of descriptive detail about the product.
1930's
This was a lipstick advertisement that was around in the 1930's, illustration was still heavily used.
1940's
This is an advertisement from the 1940's, like the ones before illustration is used but there is less text detailing how to use the products.
Women were often encouraged to buy lipsticks to increase morale of men during the war.
1950s
In the 1950's this was seen as the golden age for makeup, photography was starting to get used. Lots of celebrities were seen advertising products.
1960's
This is an advertisement for fresh start in 1966, models were on the rise and were taking over celebrities, there was also a new fascination with youth that came across in advertising photography.
1970's
This is a Yardley cosmetics Advertisement from 1971, that reflects flower power fashions.
1980's
Sally Hansen advertisement showing classic 1980's makeup.
2000's
This is an image from a 2006 Rimmel mascara advertisement as you can see there is a lot more of a minimal approach with less writing, the product seems to sell itself.
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